Method and apparatus for providing targeted advertising during the presentation of sdv programming
AssigneeGeneral Instrument Corporation
InventorMark McKelvey
Life of this patent
Estimating the term…
Abstract
A method is provided for delivering a targeted advertisement to a user who is viewing a switched digital video (SDV) program. The method includes receiving over an access network a user input reflective of the user's advertising preferences. An advertisement is selected at least in part on the user input that is received. During a commercial break in transmission of a program to the user over the access network, the advertisement is transmitted to the user over the access network on an SDV channel.
Claims19
At least one computer-readable medium encoded with instructions which, when executed by a processor, performs a method including:
- receiving over an access network a user input reflective of advertising preferences of the user;
- selecting an advertisement at least in part on the user input that is received;
- and
- during a commercial break in transmission of a program to the user over the access network, transmitting the advertisement to the user over the access network on an SDV channel.
A set top terminal comprising:
- a receiver/tuner for receiving SDV programs over a access network;
- a user interface for receiving user inputs;
- an advertisement management application for (i) receiving a message over the access network which prompts a user to provide user input, via the user interface, which is reflective of advertising preferences of the user and (ii) causing the message to be rendered on a display device;
- and
- a processor operationally associated with the receiver/tuner, the user interface and the advertisement management application.
At least one computer-readable medium encoded with instructions which, when executed by a processor, performs a method including:
- transmitting a requested program to a user over an access network;
- accessing a database to obtain advertising preferences associated with the user;
- selecting an advertisement based at least in part on the advertising preferences of the user that are obtained;
- and
- during a commercial break in transmission of the program, transmitting the advertisement to the user over the access network on an SDV channel.
Dependencies are inferred from the claim text.