Universal business to media reservation system, process and standard

A computer network based universal reservation system enabling one or more customers to reserve services offered by one or more service providers, said system comprising:

• a scheduling agent system including at least one processor, at least one computer network connection and computer program instructions executable by said at least one processor included in said scheduling agent system that enable said scheduling agent system to receive one or more offers of services available for reservation via the at least one computer network connection included in the scheduling agent system;
• one or more service offering systems, each said service offering system including at least one processor, at least one computer network connection and computer program instructions executable by said at least one processor included in said service offering system that enable service providers to define one or more offers of services available for reservation with customers and make the one or more offers of service available to the scheduling agent via the at least one computer network connection included in said service offering system, wherein an offer of services includes a delegation by the service provider that specifies whether said scheduling agent system is delegated authority on behalf of the service provider to complete reservations with customers relating to the offer of services;
• and
• one or more marketplace systems, each said marketplace system being associated with a marketplace and including at least one processor, at least one computer network connection and computer program instructions executable by said at least one processor included in said marketplace system that enable said marketplace system to receive via the at least one computer network connection the one or more offers of services from said scheduling agent system, present the customers the one or more offers of services, receive reservation requests from the customers relating to the one or more offers of services, and communicate received reservation requests to said scheduling agent system;
• wherein said computer program instructions executable by said at least one processor of said scheduling agent system further enable said scheduling agent system to conduct a reservation process wherein said scheduling agent system communicates the one or more offers of services from said one or more service offering systems to said one or more marketplace systems to provide a connection among the service providers and marketplaces by which marketplaces are provided schedulable time periods relating to services from multiple service providers and wherein said scheduling agent system processes reservation requests received from said one or more marketplace systems to transform the requests into reservations for services provided by the service providers to the customers.