A lace for a shoe having a tongue and horizontal pairs of shoelace holes and for displaying a message over the tongue of the shoe and between the horizontal pairs of shoelace holes of the shoe, comprising:
- a plurality of display portions;
- wherein said plurality of display portions are spaced-apart from each other and carry said message directly thereon, with each display portion carrying a specifically ordered portion of said message, thereby when said lace is threaded through the horizontal pairs of shoelace holes in the shoe, each display portion is disposed over the tongue of the shoe and between a respective horizontal pair of shoelace holes of the shoe, thereby making said message clearly visible and properly formatted.