Advertisement Replacement System
AssigneeAt&T Knowledge Ventures, L.P.
InventorsScott Anthony White, James Leonard Cansler
Life of this patent
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Abstract
An advertisement replacement system monitors a multimedia stream containing digital television content and advertisements for indicators of objectionable advertisement content. Replacement content is substituted for all or part of an advertisement that has at least one indicator (or a threshold level) of objectionable content. Analysis of stored content may also be performed and stored objectionable content may be replaced with approved content. Blank screens, user-provided photographs, user-provided videos, advertiser-provided still images, and substitute advertisements are examples of replacement content.
Claims23
An advertisement replacement system for providing replacement content in place of objectionable advertisement content in a digital television environment, the system comprising:
- a content detection module for determining whether an advertisement includes a threshold level of objectionable advertisement content;
- and
- a replacement module for automatically substituting replacement content for at least a portion of the objectionable advertisement content.
A method of replacing advertisements that have indicators of objectionable content, the method comprising:
- detecting an advertisement in a multimedia stream;
- monitoring the advertisement for at least one indicator of objectionable content;
- and
- in response to detecting an indicator of objectionable content, substituting replacement content for at least a portion of the advertisement.
A set-top box enabled for replacing advertisements received with digital television content, the set-top box comprising:
- an input for receiving a multimedia stream containing digital television content;
- a content detection module for detecting at least one indicator of objectionable content in an advertisement included in the multimedia stream;
- and
- a replacement module for including replacement content at least in portions of the multimedia stream that contain indicators of objectionable content.
Dependencies are inferred from the claim text.