Community based targeted advertising

One or more computer-readable media having computer-executable instructions embodied thereon for performing a method for facilitating community based targeted advertising, the method comprising:

• receiving an original message sent from a first user,
• determining at least one intended recipient of the original message;
• determining at least one active communication channel associated with the at least one intended recipient;
• selecting at least one preferred active communication channel associated with the at least one intended recipient;
• selecting supplemental information based on one or more attributes associated with the at least one intended recipient, wherein said attributes comprise the at least one preferred active communication channel and data associated with the at least one intended recipient, wherein said data is organized in a recipient profile;
• combining the original message with at least a portion of the supplemental information to create an enriched message, wherein the enriched message comprises the original message and the supplemental information;
• communicating at least a portion of the enriched message to the at least one intended recipient using the selected at least one preferred active communication channel.