Media Methods and Systems
AssigneeDigimarc Corporation
InventorKenneth L. Levy
Life of this patent
Estimating the term…
Abstract
Several novel watermarking and fingerprinting applications—and related improvements—are disclosed. Some relate to advertising. These include techniques for replacing broadcast advertising with other advertising; inserting advertising based on a viewer's ad-viewing history; triggering insertion of advertising based on fingerprint data derived from compressed video content; and discontinuing advertising when a threshold amount of advertising has apparently been viewed. A great number of other features and technologies are also detailed.
Claims20
A method comprising the acts:
- downloading a video advertisement to a user's personal video recorder;
- analyzing video content provided to a user device to detect a broadcast advertisement having a certain character;
- and
- replacing the detected broadcast advertisement having the certain character with the video advertisement earlier downloaded to the video recorder, so that the user viewing the video content on a display is presented the downloaded advertisement rather than the broadcast advertisement.
A method comprising the acts:
- downloading plural advertisements to a user's personal video recorder;
- discerning a behavior of the user relating to advertisement viewing;
- and
- inserting one or more advertisements into video content for presentation to the user, the insertion depending on the discerned behavior.
A method of presenting video content with advertising to a consumer, comprising the acts:
- presenting video content, including advertising, to the consumer;
- using a processor device, tracking an amount of advertising the consumer apparently views, without fast-forwarding through;
- and
- changing the presentation of advertising based on the tracked amount of advertising apparently viewed by the consumer.
A method of incorporating advertisements into video content, including the acts of deriving fingerprint data from compressed video content, and triggering advertisement insertion into the video content based thereon.
Dependencies are inferred from the claim text.