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US 2009/0158310 A1Published application
System and method for assessing viewing status of television advertisement
AssigneeScientific-Atlanta, Inc.
InventorsArturo A. Rodriguez, John Eric West
Life of this patent
Estimating the term…
Abstract
A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.
Claims9
A method implemented by a television set-top terminal (STT), comprising:
- outputting by the STT an advertisement to a television;
- and
- determining by the STT a viewing status of the advertisement.
Dependencies are inferred from the claim text.