Advertisement auction method, recording medium therefor and advertisement auction system
AssigneeSamsung Electronics Co., Ltd.
InventorMoon-sang Lee
Life of this patent
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Abstract
Provided is a method of auctioning an advertisement provided from a server to a client. The method includes: receiving bidding information from a plurality of advertiser terminals connected to the server, the bidding information including time information which indicates what time the advertisement will appear on the client; selecting one of advertiser terminals based on the time information included in the bidding information; and transmitting advertisement content sent to the client in response to a request of the selected advertiser terminal.
Claims17
A method of auctioning an advertisement provided from a server to a client, the method comprising:
- receiving bidding information from a plurality of advertiser terminals connected to the server, the bidding information including time information which indicates the time when the advertisement will be displayed by the client;
- selecting one of the advertiser terminals based on the time information included in the bidding information;
- and
- transmitting advertisement content sent to the client in response to a request of the selected advertiser terminal.
A system of auctioning an advertisement provided from a server to a client, the system comprising:
- a bidding information database which receives and stores bidding information from a plurality of advertiser terminals, the bidding information including time information that indicates what time the advertisement will appear on the client;
- and
- a control unit which selects one of the advertiser terminals based on the time information included in the bidding information and transmits the advertisement content to the client in response to a request of the selected advertiser terminal.
Dependencies are inferred from the claim text.