System and method for sending targeted marketing data using proximity data

A system for selecting advertising data, the system comprising:

• a processor in data communication with a computer readable medium;
• and
• a computer program embedded in the computer readable medium containing computer executable instructions, the computer program comprising instructions to monitoring proximity data indicating proximity between a first end user device and at least one second device, instructions to examine a historical behavior profile data for the second device, instructions to place data from the historical behavior profile data into an opportunity profile for the first end user device based on the proximity data and instructions to select advertising data to be sent to the first end user device relating to the data placed in the opportunity profile.

A computer readable medium containing computer executable instructions that when executed by a computer perform a method for receiving advertising data, the method comprising:

• transferring proximity data between a first end user device and a second device indicating proximity between the first end user device and the second device;
• and
• receiving targeted advertising data at the first end user device based on data from a historical behavior profile placed into an opportunity profile for the first end user device.

An apparatus for receiving advertising data comprising:

• a processor in data communication with a computer readable medium;
• and a computer program stored in the computer readable medium containing computer executable instructions that when executed by a computer perform a method for selecting advertising data, the computer program comprising instructions to transfer proximity data between a first end user device and a second device indicating proximity between the first end user device and the second device and instructions to receive targeted advertising data at the first end user device based on data from a historical behavior profile data for the second device placed into an opportunity profile for the first end user device.