Audience determination for monetizing displayable content

A method of advertising during the presentation of interactive video content comprising:

• inserting an advertisement into a presentation of interactive video content,
• detecting, during the presentation of the video images, the number of persons who are actively exposed to the interactive video content;
• detecting, during the presentation of the video images, the number of persons who are inactively exposed to the interactive video content;
• and,
• charging an advertiser a fee based on the number of persons detected.

A system for monetizing interactive video content presented with one or more advertisements, comprising,

• at least one display device;
• a connection to each of the display devices arranged to permit the display of interactive video content thereon to one or more persons;
• at least one server, the server arranged for providing advertisements to the display devices for inclusion within the interactive video content;
• at least one participant detector, the participant detectors being arranged so as to collectively detect persons who are actively exposed to the interactive video content and persons who are or inactively exposed to the interactive video content;
• an accessible memory, the accessible memory being connected to the participate directors so as to store information about the number of persons who are exposed to the interactive video content;
• and,
• a software executable arranged to interact with the accessible memory and operable to determine the appropriate charge for the advertising displayed in the interactive video content based on the number of persons exposed thereto.

A system for providing advertisements for inclusion in the presentation of interactive video content comprising:

• a plurality of detectors, the detectors being arranged to collect information about the number of persons being exposed to the interactive video content
• a software executable arranged to insert advertising into the displayed interactive video content in response to a signal;
• and,
• a signaler, the signaler being arranged to respond to the number of persons being exposed to the interactive video content as determined by one or more of the detectors.

A computer-readable memory encoded with instructions operable to cause a computer to:

• initiate operation of a computer game on a client computer;
• receive one or more signals from one or more peripheral detector to ascertain the number of persons capable of observing the computer output events caused by operation of the computer game;
• select defined responsive actions to be performed in response to respective signals, the defined responsive actions being distinct from the computer output events and including output of advertising material by the client computer;
• and
• cause the client computer to perform the defined responsive actions to thereby cause video output of the advertising material from the client computer during operation of the computer game.

A method for detecting persons capable of observing the content displayed during operation of a computer game comprising:

• monitoring a first set of peripheral devices to ascertain the number of persons who are actively interacting with the computer output caused by operation of a computer game;
• monitoring a second set of peripheral devices to ascertain the number of persons who are inactively exposed to the computer output caused by operation of a computer game;
• selecting defined responsive actions to be performed in response to respective detected numbers of persons, the defined responsive actions causing responsive output that is distinct from the computer output caused by operation of the computer game;
• and,
• causing the client computer to perform the defined responsive actions to thereby cause video output of modifiable advertising material from the client computer during operation of the computer game.

A system for providing independently-defined alteration of output from a software executable, comprising:

• a software executable encoded in a computer-readable memory and operable to determine computer game output responsive to user inputs;
• one or more peripheral devices for ascertaining the number of persons who are exposed to the computer game output;
• and,
• an event-monitoring executable encoded in the computer-readable memory with the software executable adapted to cooperate with the software executable, and operable to receive input from one or more peripheral devices and to cause independent computer output different from what is determined by the software executable in response to such input.