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US 2008/0307112 A1Published application
Using personal data for advertisements
AssigneeSony Ericsson Mobile Communications AB
InventorsMans Folke Markus Andreasson, Henrik Bengtsson, David Sebastian Cronstrom, Bengt Gunnar Stavenow, Henrik Baard
Life of this patent
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Abstract
A device may receive personal data that is collected at a client device, obtain a network address of a media device from the client device, send the network address to an advertisement device, and send the personal data to the advertisement device. The advertisement device may retrieve advertisements based on the personal data and send the retrieved advertisements to the media device.
Claims20
A method comprising:
- collecting personal data at a client device;
- obtaining a network address of a media device through a wireless communication link between the client device and the media device;
- sending the network address to a server that relays the network address to an advertisement device;
- and
- sending the collected personal data to the server, the server relaying the personal data to the advertisement device and the advertisement device retrieving advertisements based on the personal data and sending the retrieved advertisements to the media device.
2 more elements
A device comprising:
- a processor configured to:
- receive personal data that is collected at a client device;
- obtain a network address of a media device from the client device;
- send the network address to an advertisement device;
- and
- send the personal data to the advertisement device, the advertisement device retrieving advertisements based on the personal data and sending the retrieved advertisements to the media device.
3 more elements
A device comprising:
- a processor configured to:
- receive personal data that is collected at client devices from a server device;
- obtain a network address of a media device from the server device;
- receive the network address from the server device;
- determine if the media device is active;
- retrieve personal data based on the network address if the media device is determined as being active;
- retrieve advertisements based on the retrieved personal data and send the advertisements to the media device.
4 more elements
A media device comprising:
- means to request personal data that is collected at a client device;
- means to receive the personal data from the client device;
- means to send the network address of the media device to an advertisement device;
- and
- means to send the personal data to the advertisement device, the advertisement device retrieving advertisements based on the personal data and sending the retrieved advertisements to the media device if the advertisement device is notified of activities at the media device.
2 more elements
Dependencies are inferred from the claim text.