Multi-client streamer with late binding of ad content

A system comprising:

• a) a video buffer;
• and
• b) a playback streamer associated with the video buffer and adapted to:
• i) obtain information identifying a range of addresses in a storage device associated with a video content server allocated for select video content in response to a request to stream the select video content to a client device;
• ii) initiate a direct memory-to-memory transfer of at least a portion of the select video content from the range of addresses in the storage device to the video content buffer via a network connection;
• and
• iii) stream the select video content from the video content buffer to the client device.

A system comprising:

• a plurality of video buffers;
• and
• a plurality of playback streamers, each of the plurality of playback streamers associated with one of the plurality of video buffers and adapted to:
• obtain information identifying a range of addresses in a storage device associated with a video content server allocated for select video content in response to a request to stream the select video content to an associated client device;
• initiate a direct memory-to-memory transfer of at least a portion of the select video content from the range of addresses in the storage device to a corresponding one of the plurality of video buffers via a network;
• and
• stream the select video content from the corresponding one of the plurality of video buffers to the associated client device.