Method and apparatus for generating and transmitting an order initiation offer to a wireless communications device

A system for generating and transmitting an order initiation offer to a wireless communications device (WCD), comprising:

• an identification element, in a processor of at least one specially programmed general-purpose computer, arranged to identify, using an interface element in the general-purpose computer, a WCD;
• an eligibility element, in the processor, arranged to determine if the WCD is eligible to receive a first order initiation offer;
• an executable element, in the processor, arrange to generate, using at least one of a first set of rules and a first artificial intelligence program, at least one executable, the first set of rules and the first artificial intelligence program stored in a memory unit for the at least one general-purpose computer;
• an offer element, in the processor, arranged to generate, for an eligible WCD and using the at least one executable, a first appropriate order initiation offer;
• and,
• a transmission element, in the processor, arranged to transmit, using the interface element, the first appropriate order initiation offer to a wireless communications network for transmission to the WCD.