Preparing and presenting a preview of video placement advertisements
OwnerRoy BAHARAV, Oren SHANIinventors
Life of this patent
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Abstract
A method and system for preparing a video advertising insertion clip that utilizes an existing video presentation that currently features and/or will feature virtual product placement. The advertising insertion clip is obtained with minimal additional production resources and overhead in conjunction with a virtual product placement process. By the use of scripts, metadata, and/or equivalent machine-readable instructions or commands, the process can be configured to automatically generate insertion clips for video presentations that are repurposed and/or to be repurposed.
Claims20
A method for producing a video presentation featuring a placed product and an insertion clip featuring a reference to the placed product, the method comprising:
- obtaining a recorded video clip for the video presentation, wherein said recorded video clip includes a plurality of recorded video frames;
- obtaining virtual product artwork for a product placement;
- obtaining a placed product reference to the placed product;
- obtaining an insertion clip pattern for the insertion clip, wherein said insertion clip pattern contains at least one product placement reference template, wherein said product placement reference template contains:
- at least one placed product video frame container for holding a video presentation frame featuring said product placement, and
- at least one placed product reference container for holding said placed product reference;
- identifying at least one frame of said plurality of recorded video frames in said recorded video clip for featuring said product placement;
- injecting said virtual product artwork into said at least one recorded video frame, to produce the video presentation featuring said product placement;
- selecting at least one frame of the video presentation featuring said product placement for the insertion clip;
- and
- injecting said at least one frame of the video presentation featuring said product placement into said placed product video frame container of said at least one product placement reference template in said insertion clip pattern;
- and
- injecting said placed product reference into said placed product reference container of said at least one product placement reference template in said insertion clip pattern.
A method for producing an insertion clip featuring a reference to a placed product from a video presentation featuring a placed product, the method comprising:
- obtaining the video presentation featuring the placed product, wherein said video presentation includes a plurality of video presentation frames;
- obtaining a placed product reference to the placed product;
- obtaining an insertion clip pattern for the insertion clip, wherein said insertion clip pattern contains at least one product placement reference template, wherein said product placement reference template contains:
- at least one placed product video frame container for holding a video presentation frame featuring said product placement;
- and
- at least one placed product reference container for holding said placed product reference;
- identifying at least one frame of said plurality of video presentation frames, wherein said at least one frame features said product placement;
- injecting said at least one frame of the video presentation featuring said product placement into said placed product video frame container of said at least one product placement reference template in said insertion clip pattern;
- and
- injecting said placed product reference into said placed product reference container of said at least one product placement reference template in said insertion clip pattern.
Dependencies are inferred from the claim text.