Method for communicating performance attributes
Assigneekickball concepts llc
InventorsHarrison Murphy, Juraj Michal Daniel Slavik, II
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Abstract
A method of using color or color schemes to simplify the communication to consumers of complex information regarding the combinations and interactions of technically oriented performance attributes that describe the degree of comfort as found in mattresses, mattress foundations, upholstered furniture articles and other articles filled with cushioning materials. Additionally the selected method of using color as a communication tool may be of further benefit in the interaction with consumers by developing strong emotional ties to the consumers purchase decision.
Claims28
A method of using color schemes to simplify the communication to consumers of the complex, technical performance attributes that describe the degree of comfort and are engineered into home furnishing articles.
A method of using integrated color and labeling schemes to simplify the communication to consumers of complex, technical performance attributes that describe the degree of comfort and are engineered into home furnishing articles.
A method of using color schemes to create or evoke positive emotional reactions and simplify the communication to consumers of complex, technical performance attributes that describe the degree of comfort and are engineered into home furnishing articles.
A method of using color and labeling schemes to create or evoke positive emotional reactions and simplify the communication to consumers of complex, technical performance attributes that describe the degree of comfort and are engineered into home furnishing articles.
A home furnishing article comprised of a color scheme used to communicate to consumers of complex, technical performance attributes that describe the degree of comfort engineered into the article.
A home furnishing article comprised of a color and labeling scheme used to communicate to consumers of complex, technical performance attributes that describe the concept of comfort engineered into the article.
Dependencies are inferred from the claim text.