Unified platform for reputation and secure transactions

A computer-implemented method that facilitates enhancing an online transaction, comprising:

• receiving transactional data associated with a transaction between at least buyer and at least one merchant;
• employing a secure transaction technique to protect payment transfer associated with the transaction;
• verifying completion of the transaction;
• collecting reputation data related to at least one of the buyer or the merchant based at least in part upon the completion of the transaction;
• coupling verified transactional data with reputation data to provide context for feedback associated with at least one of the buyer or the merchant;
• and
• publishing the verified transactional data coupled with reputation data to a portion of the Internet.

A computer-implemented system that facilitates enhancing an online transaction, comprising:

• means for securing a portion of transactional data related to an online transaction between at least one buyer and at least one merchant utilizing a secure transaction technique;
• means for receiving a portion of reputation data related to at least one of the buyer or the merchant based at least in part upon verifying completion of the online transaction between such buyer and merchant;
• means for tightly coupling the secure transaction technique with the receipt of reputation data within a unified platform;
• and
• means for publishing the portion of reputation data coupled with a portion of non-private transactional data to provide context for the reputation data.