Lead distribution and tracking with integrated corporate data usage and reporting capabilities

A method for distributing a plurality of leads for vehicles over a network from a plurality of disparate lead sources to a targeted lead destination, the method comprising the acts of:

• receiving the plurality of leads in an electronic format;
• associating a unique identifier with each lead of the plurality of leads, each of the leads including customer contact information, customer location information, and vehicle information;
• creating a report record for each said lead for use in tracking a status of each said lead, the report record associated with the unique identifier of each said lead;
• assigning each said lead to a selected vehicle dealership based on the lead information, the vehicle dealership associated with a network address of the targeted lead destination;
• communicating each said lead to the network address;
• receiving from the targeted lead destination respective feedback data associated with each said lead, the respective feedback data including the unique identifier of each said lead, and
• storing the feedback data for each said lead in the report record associated with the unique identifier of each said lead.

A system for providing a plurality of qualified leads for vehicles over a network to a selected vehicle dealership, the system comprising:

• a receipt module configured for receiving a plurality of initial leads in an electronic format and for identifying a unique identifier with each lead of the plurality of initial leads, each of the initial leads including customer information and vehicle information;
• a data module configured for supplementing the lead information with supplemental information identified from a data store based on the lead information to transform the plurality of initial leads into the plurality of qualified leads, through searching the data store for any matches to selected data fields of the lead information, the data store including the supplemental information that is associated with at least one of the customer information or information on the selected vehicle dealership, each of the plurality of qualified leads retaining the unique identifier associated with each of the corresponding initial leads;
• and
• a delivery module configured for communicating each said qualified lead to the selected vehicle dealership based on the lead information for subsequent lead follow-up.

A method for providing a plurality of qualified leads for vehicles over a network to a selected vehicle dealership, the method comprising the acts of:

• receiving a plurality of initial leads in an electronic format;
• identifying a unique identifier with each lead of the plurality of initial leads, each of the initial leads including customer information and vehicle information;
• supplementing the lead information with supplemental information identified from a data store based on the lead information to transform the plurality of initial leads into the plurality of qualified leads, through search results of the data store for any matches to selected data fields of the lead information, the data store including the supplemental information that is associated with at least one of the customer information or information on the selected vehicle dealership, each of the plurality of qualified leads retaining the unique identifier associated with each of the corresponding initial leads;
• and
• communicating each said qualified lead to the selected vehicle dealership based on the lead information for subsequent lead follow-up.