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US 2008/0189329 A1Published application
Methods, systems, and products for targeting media
AssigneeAT&T Intellectual Property I, L.P.
InventorTimothy H. Weaver
Life of this patent
Estimating the term…
Abstract
Methods, devices, and products are disclosed for targeting media. Descriptive information is received that describes media. The descriptive information is compared to a stored set of user-defined criteria. If the descriptive information contains any criterion, then the media is stored in memory, wherein the stored media is targeted to a user's communications device.
Claims20
A method for targeting media, comprising:
- receiving descriptive information that describes media;
- comparing the descriptive information to a stored set of user-defined criteria;
- and
- if the descriptive information contains any criterion, then storing the media in memory,
- wherein the stored media is targeted to a user's communications device.
2 more elements
A method for targeting media to a user, comprising:
- sending descriptive information that describes media to a user's communications device;
- and
- receiving information describing comparison matches between the descriptive information and a set of user-defined criteria that are stored in memory of the user's communications device.
A device, comprising:
- a processor communicating with a user interface stored in memory,
- the processor receiving descriptive information that describes media and comparing the descriptive information to the stored set of user-defined criteria;
- and
- if the descriptive information contains any criterion, then the processor stores the media in the memory,
- wherein the stored media is targeted to a user's communications device.
2 more elements
A device, comprising:
- a processor communicating with a network interface and with memory,
- the processor sending descriptive text to a user's communications device that describes an advertisement, and
- the processor receiving information describing comparison matches between the descriptive text and a set of user-defined keywords that are stored in memory of the user's communications device.
A computer program product storing computer code for:
- storing a set of user-defined keywords;
- receiving descriptive text that describes an advertisement;
- comparing the descriptive text to the set of user-defined keywords;
- if the descriptive text contains any keyword, then storing the advertisement in memory;
- and
- if the descriptive text fails to contain any keyword, then discarding the advertisement,
- wherein the stored advertisement is targeted to a user's communications device.
4 more elements
A computer program product storing computer code for:
- sending descriptive text that describes an advertisement to a user's communications device;
- and
- receiving information describing comparison matches between the descriptive text and a set of user-defined keywords that are stored in memory of the user's communications device.
Dependencies are inferred from the claim text.