Back to results
US 2008/0189215 A1Published application
Event driven advertising method and system
AssigneePrototype Productions, Inc.
InventorsItalo D. Travez, Joe V. Travez, Bryan R. Ramos
Life of this patent
Estimating the term…
Abstract
A method and system of generating advertising revenue. Bids are received for advertisements based on the potential occurrence of an event. The highest bidder's advertisement is displayed upon the occurrence of the event. The advertisement may be displayed on a television viewer's screen, at the location of the event or on the person performing the event. Bids can also be received for advertisements based on the actual occurrence of an event.
Claims5
A method of selling advertising for a sporting event, said method comprising:
- generating at least one possible outcome;
- receiving bids for at least one advertisement to be displayed at the time of the at least one possible outcome;
- selecting the highest bidder at sometime before the at least one possible outcome;
- and
- displaying the advertisement of the highest bidder at the time of the at least one possible outcome if the outcome occurs.
2 more elements
A system for advertising for a sporting event, said system comprising:
- means for generating at least one possible outcome;
- means for receiving bids for at least one advertisement to be displayed at the time of the at least one possible outcome;
- means for selecting the highest bidder at some time before the occurrence of the at least one possible outcome;
- means for displaying an advertisement of the highest bidder at the time of the at least one possible outcome.
1 more element
Dependencies are inferred from the claim text.