System and method for discounting fuel

A computer-implemented method of discounting a price-per-unit (PPU) of fuel during a fueling transaction by a customer at a fuel merchant, said method comprising:

• reading the customer's financial card number to begin the fueling transaction;
• identifying the customer by analyzing the financial card number;
• determining that the identified customer participates in a reward program with a vendor with whom the fuel merchant has a relationship agreement for providing PPU discounts for fuel in exchange for redeemed reward points from the reward program;
• exchanging at least a portion of the customer's reward points for a predefined PPU discount for fuel, said predefined PPU discount being associated with the vendor;
• discounting the PPU of the fuel posted on the fuel dispenser by an amount equal to the predefined PPU discount;
• and
• dispensing fuel to the customer at the discounted PPU.

A computer-implemented method of discounting a price-per-unit (PPU) of fuel during a fueling transaction by a customer at a fuel merchant, said method comprising:

• reading the customer's financial card number to begin the fueling transaction;
• identifying the customer by analyzing the financial card number;
• determining that the identified customer participates in a reward program with a reward point host with whom the fuel merchant has a relationship agreement for providing PPU discounts for fuel in exchange for redeemed reward points from the reward program;
• retrieving from the reward point host, information regarding the customer's available reward points;
• converting the customer's available reward points to a PPU discount for fuel;
• discounting the PPU of the fuel posted on the fuel dispenser by an amount equal to the PPU discount;
• and
• dispensing fuel to the customer at the discounted PPU.

A system for discounting a price-per-unit (PPU) of fuel during a fueling transaction by a customer at a fuel merchant, said system comprising:

• input means for reading the customer's financial card number to begin the fueling transaction;
• means for identifying the customer by analyzing the financial card number;
• means for determining that the identified customer participates in a reward program with a vendor with whom the fuel merchant has a relationship agreement for providing PPU discounts for fuel in exchange for redeemed reward points from the reward program;
• means for exchanging at least a portion of the customer's reward points for a predefined PPU discount for fuel, said predefined PPU discount being associated with the vendor;
• means for discounting the PPU of the fuel posted on the fuel dispenser by an amount equal to the predefined PPU discount;
• and
• dispensing means for dispensing fuel to the customer at the discounted PPU.

A system for discounting a price-per-unit (PPU) of fuel during a fueling transaction by a customer at a fuel merchant, said system comprising:

• input means for reading the customer's financial card number to begin the fueling transaction;
• means for identifying the customer by analyzing the financial card number;
• means for determining that the identified customer participates in a reward program with a reward point host with whom the fuel merchant has a relationship agreement for providing PPU discounts for fuel in exchange for redeemed reward points from the reward program;
• means for retrieving from the reward point host, information regarding the customer's available reward points;
• means for converting the customer's available reward points to a PPU discount for fuel;
• means for discounting the PPU of the fuel posted on the fuel dispenser by an amount equal to the PPU discount;
• and
• dispensing means for dispensing fuel to the customer at the discounted PPU.