Apparatus, system and method for providing digital content to customers
OwnerIlan Zorman, Ziv Haparnasinventors
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Abstract
A system and method for providing content and advertisements to a user. Embodiments of the invention may enable an advertiser to provide content to existing customers by storing identification information on a customer's computer. The identification information may be obtained by a computer interacting with the user's computer and further used in order to identify the user and provide the user with personalized content. Other embodiments are described and claimed.
Claims24
A system comprising:
- an advertisement selection computer capable of communicating over a network with a customer computer, wherein in a first session said advertisement selection computer is to:
- receive from said customer computer an initialization parameter, said initialization parameter relating to an advertiser,
- store in an advertisement selection memory an association between an identification parameter and said advertiser, and
- cause to be stored in a memory associated with said customer computer said identification parameter;
- and
- wherein in a second session, subsequent to said first session, said advertisement selection computer is to:
- receive from said customer computer said identification parameter,
- select at least one advertiser associated with said identification parameter, and
- cause to be provided to said customer computer at least one content object associated with said advertiser.
A method comprising:
- in a first session between an advertisement selection computer system and a customer computer:
- receiving from said customer computer an initialization parameter, said initialization parameter relating to an advertiser,
- storing an association between an identification parameter and said advertiser, and
- causing to be stored in a memory associated with said customer computer said identification parameter;
- and
- in a second session between said advertisement selection computer system and
- said customer computer, subsequent to said first session:
- receiving from said customer computer said identification parameter,
- selecting at least one advertiser associated with said identification parameter, and
- causing to be provided to said customer computer a content object associated with said advertiser.
The method of 14, further comprising in said second session between said advertisement selection computer system and said customer computer:
- communicating said identification parameter to an advertiser server, and
- receiving an identification of a content object from said advertiser, wherein said step of causing to be provided comprises causing said identified content object to be provided to said customer computer.
The method of 14, wherein if said identification parameter is associated with a plurality of advertisers, then selecting at least one advertiser associated with said identification parameter comprises selecting one of said plurality of advertisers based on a bidding process among said advertisers.
The method of 14, further comprising:
- storing at least one customer parameter associated with said identification parameter;
- and
- selecting said content object to be provided to said customer computer based on an application of an advertisement selection policy to said at least one customer parameter.
Dependencies are inferred from the claim text.