Music-centric advertising using supportive information

A method of advertising on a portable media device having a digital screen and audio capabilities comprising the steps of:

• (a) embedding a video advertisement on the supportive identification information of a music file containing a song;
• (b) downloading the music file song to a portable media device with a graphical advertisement so that playing the song generates unmodified music while at the same time displaying a graphical advertisement exposing the user to the embedded advertisement;
• (c) tracking the play count of each song with an associated graphical advertisement to establish a relation between the number of times a song has been played and the number of times an advertisement has been displayed until the play count data reaches a certain fixed number;
• (d) recording the play count of each song in connection with each specific video advertisement;
• and
• (f) changing to another advertisement in the embedded supportive information of the music file.

A method of advertising on a portable media device having a digital screen and audio capabilities comprising the steps of:

• (a) embedding a graphical advertisement on the supportive identification information of a music file;
• (b) downloading the music file to a portable media device with a graphical advertisement so that playing the music file generates the display of a graphical advertisement;
• (c) tracking the play count of each music file with an associated graphical advertisement until the play count data reaches a certain fixed number;
• (d) determining the play count of each music file in connection with each specific graphical advertisement;
• (f) awarding credits to a downloader of music files for play of certain number of songs;
• and
• (g) changing the advertisement in the embedded supportive information of the music file in relation to a predetermined play count.