Site Optimizer
AssigneeDigital River, Inc.
InventorsMatthew John Voda, Nicholas Joseph Sieger
Life of this patent
Estimating the term…
Abstract
Site optimizer is a tool that enables A/B testing of merchandising offers for your online store to help you determine which offers work best on your storefront. A/B testing compares multiple offers simultaneously to randomly selected groups of shoppers. The A/B testing approach provides a unique and effective way to optimize online store performance because it is metrics-driven, objective, and more efficient than other site optimization techniques.
Claims20
A computer based system having a site optimizer integrated with an electronic commerce platform, the site optimizer comprising
- test creation software module programmed to configure a site optimizer test having a first and a second offer cell and a site traffic segmentation rule that defines a portion incoming site traffic to direct to the first and second offer cells;
- and
- test deployment module that executes the site optimizer test to set a unique session identifier for each shopper session and to randomly assign one of the first and second offer cells to each shopper session in accordance with the site traffic segmentation rule such that a shopper is directed to only one assigned offer cell within the site optimizer test, the test deployment module maintaining continuity of the offer cell for a particular shopper throughout each shopper session by checking for and utilizing an existing session identifier before assigning a new session identifier.
A method for optimizing a storefront site associated with an electronic commerce platform, the method comprising steps of:
- configuring a site optimizer test having a first and a second offer cell and a site traffic segmentation rule that defines a portion incoming site traffic to direct to the first and second offer cell;
- checking for and utilizing an existing session identifier before setting a session identifier so continuity of the offer cell for a particular shopper is maintained throughout each shopper session;
- and
- setting a unique session identifier for each shopper session only if an existing session identifier does not exist for the particular shopper;
- and
- randomly assigning one of the first and second offer cells to each shopper session in accordance with the site traffic segmentation rule such that a shopper is directed to only one assigned offer cell within the site optimizer test.
Dependencies are inferred from the claim text.