Advertisement exchange system and method
OwnerRandolph M. Haldemaninventor
Life of this patent
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Abstract
A process identifies a particular advertisement that is received from an advertisement sponsor. Multiple advertisement-related services available to the advertisement are identified and information regarding those services is communicated to the advertisement sponsor. Identification of at least one selected service is received from the advertisement sponsor. The process then identifies at least one parameter associated with the advertisement. Finally, the advertisement, identification of the selected service(s), and the associated parameter(s) are then stored by the process.
Claims16
A method comprising:
- receiving identification of an advertisement by an advertisement sponsor;
- identifying a plurality of advertisement-related services available to the advertisement;
- communicating information regarding the available advertisement-related services to the advertisement sponsor;
- receiving identification of at least one selected service from the advertisement sponsor;
- identifying at least one parameter associated with the advertisement;
- and
- storing the advertisement, identification of the at least one associated service, and the at least one associated parameter.
A method comprising:
- identifying an audio-based advertisement associated with an advertisement sponsor;
- identifying a plurality of services capable of communicating the audio-based advertisement to a caller;
- communicating information regarding the plurality of services to the advertisement sponsor;
- receiving identification of multiple selected services from the advertisement sponsor;
- identifying a parameter associated with the audio-based advertisement;
- and
- applying the parameter associated with the advertisement across the plurality of services.
An advertisement management system comprising:
- a service identification module to identify at least one advertisement-related service available to particular advertisements;
- an advertisement selection module coupled to the service identification module, the advertisement selection module to identify a highest value advertisement that satisfies at least one parameter;
- and
- an advertisement playback module coupled to the advertisement selection module, the advertisement playback module to communicate the identified advertisement to the at least one advertisement-related service.
Dependencies are inferred from the claim text.