Collecting implicit information for determining context of event actions

A computer-readable medium having computer-executable instructions for sharing of event information over a network, the computer-executable instructions when installed onto a computing device enable the computing device to perform actions comprising:

• creating a group associated with a spontaneous event, wherein the spontaneous event comprises a gathering of people;
• receiving a membership to the spontaneous event, wherein each member is associated with a mobile device;
• receiving at least one text message or media content message during the spontaneous event;
• distributing to each member's mobile device the at least one text message or media content message during the spontaneous event;
• and
• determining a start time and an end time associated with the spontaneous event, based on receiving the at least one text message or media content message.

A mobile device for sharing information, comprising:

• a memory component for storing data;
• and
• a processing component for executing data that enables actions, comprising:
• creating a membership group to a spontaneous event;
• sharing, during the event, at least one of media content or text message to at least one other mobile device associated with a member of the group, wherein sharing of the media content further comprises enabling automatic posting of the media content to a website associated with the event independent of further actions by the mobile device;
• and
• enabling a determination of a start time or an end time of the spontaneous event based on the sharing of the at least one media content or text message.

A method for managing a mobile communication, comprising:

• establishing a group associated with a spontaneous event, wherein each member of the group is associated with a mobile device;
• sharing among the group during the spontaneous event at least one of a text message or media content message using at least one of the mobile devices;
• and
• determining a start time and an end time associated with the spontaneous event, based on the sharing of the text message or media content message.

An apparatus to manage a mobile communication, comprising:

• a transceiver to send and receive data over a network;
• means for communicating an occurrence of an event;
• means for sharing messages, including media content, during the event;
• means for determining a start time and an end time of the event based, in part, on a flow of the shared messages.