Tool and method for displaying employee assessments

A method of designing an automated electronic survey to increase the utility of the survey for obtaining data comparable to those obtainable with a similar hardcopy survey, comprising:

• providing content features including a visual display of a survey question with a graphic user interface component adapted to receive a response from a respondent;
• providing information features including a plurality of visual displays communicating instructions for perceiving, interpreting, and completing the survey;
• providing presentation features including visual display of the content features and the information features to enforce psychologically advantageous communication capabilities;
• and
• providing access features including functional capabilities allowing the respondent to locate, initiate, navigate, complete, and submit the survey.