Research and Monitoring Tool to Determine the Likelihood of the Public Finding Information Using a Keyword Search

A method of ranking information according to the likelihood of its being seen as result of a keyword search on any given issue, said method comprising the following steps or instructions:

• developing a collection of search words related to the issue;
• measuring the frequency with which any container will be included in search results thereby indicating their visibility;
• and
• ranking each of the identified containers based on their visibility. (The measured frequency of access of the each of the identified web locations relative to the measured frequency of access of the other identified web locations);
• whereby the identified web locations having a higher rank over identified web locations having a lower rank have a higher likelihood of being accessed as part of a keyword search related to the issue.