An Internet-based brand marketing communication network for managing and delivering brand marketing communications over brand marketing communication channels (BMMCs) to consumers present along E-Commerce (EC) enabled marketspace on the World Wide Web (WWW), including EC-enabled WWW-sites, EC-enabled stores and EC-enabled online product catalogs, said Internet-based brand marketing communication network comprising:
- a plurality of e-commerce platforms supporting a plurality of EC-enabled market spaces selected from the group consisting of EC-enabled WWW-sites, EC-enabled stores and EC-enabled online product catalogs, wherein each said EC-enabled market space includes a plurality of HTML-encoded pages containing images and/or text descriptions of consumer products which are offered for sale through said EC-enabled market space;
- a first Internet-based subsystem for allowing brand management team members, associated with a particular consumer product or group of consumer products, and/or authorized parties, to create and deploy a plurality of Internet-based Multi-Mode Virtual Kiosks (MMVKs) for a plurality of consumer products that are marketed on said Internet-based brand marketing communication network, so that said plurality of MMVKs can be installed in and launched from a plurality of said HTML-encoded pages located in said EC-enabled market space, and accessible by consumers using a Web browser;
- wherein each said MMVK is implemented by (i) a computer-executable server-side component stored on a first Internet-enabled information server operably connected to the WWW, and (ii) a MMVK tag that references said computer-executable server-side component and is embeddable within any of said HTML-encoded pages located in said EC-enabled market space;
- wherein each said MMVK, when generated by said first Internet-enabled information server, has a graphical user interface (GUI) that is characterized by a plurality of independently programmable display modes selected from the group consisting of (i) an advertising display mode for displaying one or more advertising spots, (ii) a promotional display mode for displaying one or more promotional spots, (iii) a brand information menu display mode for displaying a set of brand-building information resources arranged for selection by the consumer using said Web browser, and (iv) a consumer-generated content (CGC) display mode for displaying consumer-generated or selected content
- wherein each said installed MMVK establishes one said brand marketing communication channel (BMMC) between members of said brand management team and the EC-enabled market space where said MMVK is installed;
- a plurality of Internet-based information servers operably connected to the WWW, for storing and serving said one or more advertising spots, said one or more promotional spots and said set of brand-building information resources to said Web browser, for display to the consumer through said plurality of independently programmable display modes of each said MMVK;
- a second Internet-based subsystem for allowing brand management team members and/or their agents to independently program said set of brand building information resources displayable during said brand information menu display mode of each said installed MMVK;
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- a third Internet-based subsystem for allowing members of the brand management team to independently program the advertising and promotional display modes of each MMVK with one or more advertising and promotional spots, as a particular marketing and/or merchandising program may require;
- a fourth Web-based subsystem for allowing consumers to remotely and independently program the CGC display modes of each MMVK with consumer generated or selected content;
- wherein, upon the Web-browser of the consumer encountering one said installed MMVK tag along said EC-enabled market space, the computer-executable server-side component corresponding to the MMVK tag is automatically executed and the corresponding MMVK is generated by said first Internet-enabled information server and served to the Web browser, for display of said display modes in a programmed display order, and review by the consumer at the EC-enabled market space.