Follow-up contacts with virtual world participants

A database system for informational data regarding a relationship between a real-world entity and a virtual world environment, comprising:

• first database records storing identity information for a participant or player in the virtual world environment;
• second database records storing virtual world participation activity information for the participant or player, wherein the participation activity involves a topic of interest to the real-world entity;
• and
• computer means operably connected to said first and second database records for processing information that enables communications to be directed to the participant or player, which communications include real-world informational data that relates to the topic of interest.

A computer program product having one or more computer programs for executing a computer process, wherein the computer process comprises:

• maintaining a first set of records storing identity information for a participant or player in the virtual world environment;
• maintaining a second set of records storing virtual world participation activity information for the participant or player involved with a topic of interest to a real-world entity;
• and
• accessing the first and second set of records to obtain informational data for enabling a communication to be sent to the participant or player, wherein the communication includes real-world informational data relating to the topic.