System and method for incentive-based advertising and marketing
OwnerGene Nginventor
Life of this patent
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Abstract
A computer implemented method for improving consumers' attention and effectiveness of advertisement. The method includes viewing and/or listening to a specific advertisement, and then connecting to a network based system that includes a database listing of advertisements and selecting the specific advertisement. Next, answering one or more questions about the content of the specific advertisement and receiving reward points for providing correct answers to questions. The specific advertisement includes a mark identifying it and pointing to the network based system.
Claims40
A computer implemented method for improving consumers' attention and effectiveness of advertisement comprising:
- viewing and/or listening to an advertisement, wherein said advertisement comprises a mark identifying said advertisement and pointing to a network based system, wherein said network based system comprises a database listing of said advertisement;
- connecting to said network based system and selecting said advertisement;
- answering one or more questions about content of said advertisement within said network based system;
- and
- receiving reward points for providing correct answers to said one or more questions.
A system for improving consumers' attention and effectiveness of advertisement comprising:
- equipment for viewing and/or listening to an advertisement, wherein said advertisement comprises a mark identifying said advertisement and pointing to a network based system, wherein said network based system comprises a database listing of said advertisement;
- equipment and applications for connecting to said network based system and selecting said advertisement;
- means for answering one or more questions about content of said advertisement within said network based system;
- and
- means for receiving reward points for providing correct answers to said one or more questions.
Dependencies are inferred from the claim text.