System and method for embedding dynamic, server-based questionnaire content within online banner ads

An system for serving questionnaire content within a banner ad, comprising:

• a web server;
• a web browser that requests and receives a web page from the web server;
• a questionnaire server for serving the questionnaire content;
• and
• an ad server;
• wherein the web page requests and receives the banner ad from the ad server;
• wherein the banner ad requests and receives a Flash program from the questionnaire server for displaying the questionnaire content.

A method of serving questionnaire content within a banner ad, the method comprising:

• loading a web page;
• and
• requesting the banner ad from a first server, the banner ad containing an embedded Flash movie;
• wherein the Flash movie requests a first page of questionnaire content from a second server.