Method and apparatus for evaluating network usage

An apparatus for evaluating network usage, comprising:

• a measuring module configured to be coupled to at least one network path that, in a coupled state, measures at least one metric describing impairment of at least one network communications signal on the at least one network path;
• a gathering module configured to be coupled to the at least one network path that, in a coupled state, gathers behavior data of a sample set of calling parties communicating via the at least one network communications signal;
• and
• a correlation module that is in communication with the collection module and the gathering module, and that correlates the behavior data with the at least one metric to evaluate network usage by the calling parties.

A method of marketing a signal enhancement product to a communications network service provider, the method comprising:

• applying a signal enhancement product that performs a signal enhancement process to at least one communications signal for a test group of calling parties but not a control group of calling parties to improve quality of the at least one communications signal for the test group;
• measuring behavior data of the test group and the control group as a function of at least one metric describing the at least one communications signal;
• and
• marketing the signal enhancement product to the service provider in part by informing the service provider of a difference between the behavior data of the test group and the behavior data of the control group due to the signal enhancement process.