Method and apparatus to associate a modifiable CRM related token to an email

A computer readable medium having computer executable instructions for performing a method to associate incoming emails to a customer relationship management (CRM) object comprising:

• creating a user configurable tracking token that relates an email to a CRM object;
• attaching the tracking token to an outgoing email;
• sending the outgoing email to recipients;
• receiving an incoming email;
• determining whether the incoming email has a tracking token;
• and
• if the incoming email has a tracking token, associating the incoming email with the matching CRM object.

A computing apparatus, comprising:

• a display unit that is capable of generating video images;
• an input device;
• a processing apparatus operatively coupled to said display unit and said input device, said processing apparatus comprising a processor and a memory operatively coupled to said processor,
• a network interface connected to a network and to the processing apparatus;
• said processing apparatus being programmed to associate incoming emails to a
• customer relationship management (CRM) object;
• said processing apparatus being programmed to create a user configurable tracking token that relates an email to a CRM object;
• said processing apparatus being programmed to attach the tracking token to an outgoing email;
• said processing apparatus being programmed to send the outgoing email to recipients;
• said processing apparatus being programmed to receive an incoming email;
• said processing apparatus being programmed to determine whether the incoming email has a tracking token;
• and
• if the incoming email has a tracking token, said processing apparatus being programmed to associate the incoming email with the matching CRM object.