Rich media personal selling system

A system for generating a personalised sales web-site for an end user, said system comprising:

• a) means for generating a custom web-site for a particular sales campaign, said custom web-site enabling electronic access by the end user;
• b) means for collecting and storing one or more first events, said first events defining the end user's interaction with the custom web-site;
• c) means for generating a personalised sales web-site, said personalised sales web-site being a web-site created according to parameters based on the collected first events and the particular sales campaign;
• d) means for sending a message including an identifier to the end user, said identifier enabling the end user to locate the personalised sales web-site, the end user subsequently being able to electronically access the personalised sales web-site;
• and
• e) means for collecting and storing one or more second events, said second events defining the end user's interaction with the personalised sales web-site;
• wherein the collected and stored first and second events can be used to generate a second personalised sales web-site.

A computer readable medium containing program instructions for execution on a computer system, which when executed by the computer system causes the computer system to perform method steps for delivering, via a global communication network, a personalised sales web-site to an end user, said method comprising the steps of:

• a) generating a custom web-site for a particular sales campaign, said custom web-site enabling electronic access by the end user;
• b) collecting and storing one or more first events, said first events defining the end user's interaction with the custom web-site;
• c) generating a personalised sales web-site, said personalised sales web-site being a web-site created according to parameters based on the collected first events and the particular sales campaign;
• d) sending a message including an identifier to the end user, said identifier enabling the end user to locate the personalised sales web-site, the end user subsequently being able to electronically access the personalised sales web-site;
• and
• e) collecting and storing one or more second events, said second events defining the end user's interaction with the personalised sales web-site;
• wherein the collected and stored first and second events can be used to generate a second personalised sales web-site.