Linking articles to content via RFID

A method for providing digital supplemental content comprising:

• encoding supplemental content-accessing data in an RFID tag, said supplemental content-accessing data including a URL for a server adapted to access content within a digital storage medium and transmit said content over a digital communication network;
• attaching or embedding the RFID tag to an article which conveys content to a user of the article:
• reading digital data, including the supplemental content-accessing data, from said RFID tag using a reader adapted to read digital data from an RFID tag;
• transmitting the supplemental content-accessing data to a computer in communication with the reader;
• using the computer to automatically establish a connection to the server;
• using the computer to automatically send the URL to the server to access supplemental content associated with the URL within the digital storage medium;
• retrieving the supplemental content associated with the URL, said supplemental content associated with the URL including supplemental content relating to the content conveyed by the article;
• transmitting said retrieved supplemental content with the server to a delivery device adapted to deliver said retrieved content;
• and
• using a browser to display the supplemental content associated with the URL provided by the server.

A system for providing digital content comprising:

• an RFID tag encoded with supplemental content-accessing data, said supplemental content accessing data including a URL defining a location within a digital storage medium at which the supplemental content is stored;
• an article to which said RFID tag is attached or embedded, wherein said article conveys content to a user and said supplemental content is related to the content conveyed by the article:
• a reader adapted to read digital data, including said supplemental content-accessing data, from said RFID tag;
• a server in communication with said reader and constructed and arranged to receive the URL and retrieve content from the location identified by said URL;
• and
• a browser in communication with said server and constructed and arranged to display the supplemental content retrieved by said server.