Optimised messages containing barcode information for mobile receiving device

A system comprising;

• a mobile device;
• a database means for storing the capabilities of mobile devices;
• a mobile device type identifier associated with said mobile device;
• a message processor means for generating message data comprising a coupon;
• a message optimizer means for generating an optimized message responsive to said message data and responsive to the stored capabilities corresponding to said mobile device type identifier;
• and
• a communication means for transmitting said optimized message to said mobile device.

A method for delivering a message to a mobile device comprising the steps of:

• inputting capabilities of mobile devices;
• storing said capabilities of mobile devices;
• generating message data comprising a coupon and a mobile device type identifier associated with said mobile device;
• retrieving the stored capabilities corresponding to said mobile device type identifier;
• generating an optimised message responsive to said message data and said retrieved capabilities;
• and
• transmitting said optimised message to said mobile device.

A computer-readable medium whose contents cause a system to perform a method comprising the steps of:

• inputting capabilities of mobile devices;
• storing said capabilities of mobile devices;
• generating message data comprising a coupon and a mobile device type identifier associated with said mobile device;
• retrieving the stored capabilities corresponding to said mobile device type identifier;
• generating an optimised message responsive to said message data and said retrieved capabilities;
• and
• transmitting said optimised message to said mobile device.