Loading patent…
AssigneeInternational Business Machines Corporation
InventorsLev Mirlas, Danny Yiu
Estimating the term…
A method, system and apparatus for fairly scheduling the display of personalized marketing messages in a marketing subsystem in an e-commerce system. A method of fairly scheduling the display of personalized marketing messages in a marketing subsystem of an e-commerce system can include allocating each individual space in a visual portion of a virtual store front to a corresponding individual marketing initiative according to a relative priority determined for the corresponding individual marketing initiative. The relative priority can be determined according to the equation RP=(BP/SP)*RS where RP is the relative priority, BP is a base priority, SP is a sum of all priorities for all marketing campaigns and RS is a number of remaining individual spaces to be allocated in the visual portion.
A method of fairly scheduling the display of personalized marketing messages in a marketing subsystem of an e-commerce system, the method comprising the steps of:
The method of claim 6, further comprising the step of subsequently selecting a different individual one of said personalized marketing messages for display in said individual space based upon said random priorities.
A system for fairly scheduling the display of personalized marketing messages, the system comprising:
A machine readable storage having stored thereon a computer program for fairly scheduling the display of personalized marketing messages in a marketing subsystem of an e-commerce system, the computer program comprising a routine set of instructions which when executed by a machine causes the machine to perform the steps of:
Dependencies are inferred from the claim text.