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AssigneeKoninklijke Philips Electronics N.V.
InventorsPhilip Newton, Declan Kelly
Estimating the term…
An apparatus (270) and method is disclosed for preventing a viewer from switching from a channel when an advertisement is being displayed on the channel. The apparatus (270) and method comprises an advertisement controller (270) in a video playback device (150) that (1) prevents a viewer of a direct (non-recorded) broadcast from switching channels when an advertisement is displayed, and (2) prevents a viewer of a recorded program from fast forwarding the recorded program in order to skip past advertisements that were recorded with the program. A viewer may either watch the advertisements or pay a fee in order to be able to change channels or fast forward when the advertisements are being displayed.
An apparatus in a video display system that is capable of displaying video programs with advertisements on a plurality of channels, wherein said apparatus is capable of preventing a viewer of a video program with advertisements from switching from a first channel to a second channel when an advertisement is displayed on said first channel.
A video display system that is capable of displaying video programs with advertisements on a plurality of channels, said video display system comprising an apparatus that is capable of preventing a viewer of a video program with advertisements from switching from a first channel to a second channel when an advertisement is displayed on said first channel.
A method for requiring a viewer of a video program to watch advertisements in said video program, said method comprising the steps of:
Computer-executable instructions stored on a computer-readable storage medium for requiring a viewer of a video program to watch advertisements in said video program, said computer-executable instructions comprising the steps of:
Dependencies are inferred from the claim text.