Systems and methods for subsidizing the printing costs of advertiser-sponsored documents delivered through broadcast networks

A method for providing a consumer credit in exchange for the printing of an advertiser-sponsored document, the method comprising:

• supplying supplemental content of a particular broadcast program for print out as an advertising-sponsored document, the advertiser-sponsored document having one page ID and one or more sponsor IDs associated therewith, the supplement content intended for modulation onto a broadcast signal carrying the particular broadcast program;
• receiving a notification that the advertising-sponsored document has been printed one or more times;
• and
• providing a consumer credit, the value of the consumer credit related to the number of times the advertiser-sponsored document has been reported as being printed.

A method for facilitating the exchange of a consumer credit for the printing of an advertiser-sponsored document, the method comprising:

• receiving a report that a particular consumer has printed one or more advertiser-sponsored documents, each of the one or more advertiser-sponsored documents comprising supplemental content of a particular broadcast program which has been demodulated from a broadcast signal carrying the particular broadcast program, each of the advertiser-sponsored documents having one page ID and one or more sponsor IDs associated therewith, each of the one or more sponsor IDs identifying an advertiser who sponsors the advertiser-sponsored document, the report including:
• a printer ID operable to identify the printer from which physical copies of the advertised-sponsored document were printed;
• and
• a list of one or more sponsor IDs;
• and
• issuing a consumer credit in favor of the particular consumer, the value of the consumer credit related to the number of advertised-sponsored documents printed by the particular consumer.

A system operable to receive a consumer credit in exchange for the printing of an advertiser-sponsored document, the system comprising:

• a printer operable to print one or more advertiser-sponsored documents, each advertiser-sponsored document having one page ID and one or more sponsor IDs associated therewith, wherein each advertiser-sponsored document comprises supplemental content which is specific to a particular broadcast program, and wherein the supplemental content is demodulated from a broadcast signal carrying the particular broadcast program;
• means for forwarding the page ID associated with the one or more advertiser-sponsored documents to a redemption entity;
• and
• means for receiving a consumer credit, the value of the consumer credit being related to the number of page IDs forwarded.

A system operable to provide a consumer credit in exchange for the printing of an advertiser-sponsored document, the system comprising:

• a content server operable to provide supplemental content of a particular broadcast program for print out as an advertising-sponsored document, the advertiser-sponsored document having one page ID and one or more sponsor IDs associated therewith, the supplement content intended for modulation onto a broadcast signal carrying the particular broadcast program;
• means for receiving a notification that the advertising-sponsored document has been printed one or more times;
• and
• means for providing a consumer credit, the value of the consumer credit related to the number of times the advertiser-sponsored document has been reported as being printed.

A system operable to facilitating the exchange of a consumer credit for the printing of an advertiser-sponsored document, the system comprising:

• means for receiving a report that a particular consumer has printed one or more advertiser-sponsored documents, each of the one or more advertiser-sponsored documents comprising supplemental content of a particular broadcast program which has been demodulated from a broadcast signal carrying the particular broadcast program, each of the advertiser-sponsored documents having one page ID and one or more sponsor IDs associated therewith, each of the one or more sponsor IDs identifying an advertiser who sponsors the advertiser-sponsored document, the report including:
• a printer ID operable to identify the printer from which physical copies of the advertised-sponsored document were printed;
• and
• a list of one or more sponsor IDs;
• and
• means for issuing a consumer credit in favor of the particular consumer, the value of the consumer credit related to the number of advertised-sponsored documents printed by the particular consumer.

A computer program product, resident on a computer readable medium, which is operable to execute instruction code for controlling a system to receive a consumer credit in exchange for the printing of an advertiser-sponsored document, the computer program product comprising:

• instruction code to print one or more advertiser-sponsored documents, each advertiser-sponsored document having one page ID and one or more sponsor IDs associated therewith, wherein each advertiser-sponsored document comprises supplemental content which is specific to a particular broadcast program, and wherein the supplemental content is demodulated from a broadcast signal carrying the particular broadcast program;
• instruction code to forward the page ID associated with the one or more advertiser-sponsored documents to a redemption entity;
• and
• instruction code to receive a consumer credit, the value of the consumer credit being related to the number of page IDs forwarded.

A computer program product, resident on a computer readable medium, which is operable to execute instruction code for controlling a system to provide a consumer credit in exchange for the printing of an advertiser-sponsored document, the computer program product comprising:

• instruction code to provide supplemental content of a particular broadcast program for print out as an advertising-sponsored document, the advertiser-sponsored document having one page ID and one or more sponsor IDs associated therewith, the supplement content intended for modulation onto a broadcast signal carrying the particular broadcast program;
• instruction code to receive a notification that the advertising-sponsored document has been printed one or more times;
• and
• instruction code to provide a consumer credit, the value of the consumer credit related to the number of times the advertiser-sponsored document has been reported as being printed.

A computer program product, resident on a computer readable medium, which is operable to execute instruction code for controlling a system to facilitating the exchange of a consumer credit for the printing of an advertiser-sponsored document, the computer program product comprising:

• instruction code to receive a report that a particular consumer has printed one or more advertiser-sponsored documents, each of the one or more advertiser-sponsored documents comprising supplemental content of a particular broadcast program which has been demodulated from a broadcast signal carrying the particular broadcast program, each of the advertiser-sponsored documents having one page ID and one or more sponsor IDs associated therewith, each of the one or more sponsor IDs identifying an advertiser who sponsors the advertiser-sponsored document, the report including:
• a printer ID operable to identify the printer from which physical copies of the advertised-sponsored document were printed;
• and
• a list of one or more sponsor IDs;
• and
• instruction code to issue a consumer credit in favor of the particular consumer, the value of the consumer credit related to the number of advertised-sponsored documents printed by the particular consumer.