Relevant multimedia advertising targeted based upon search query

One or more computer memories that collectively contain a media sequence advertising data structure, comprising, for each of a plurality of media sequence advertisements:

• information indicating one or more search terms to which the media sequence advertisement relates;
• and
• information usable to retrieve the media sequence advertisement, such that the contents of the data structure may be used to construct a search result for a search query that contains links to one or more primary media sequences, each contained link causing a media sequence advertisement relating to search terms contained in the search query to be presented together with the primary media sequence of the link when dereferenced.

One or more propagated data signals collectively conveying a married media sequence link data structure generated in response to a query containing query terms, the data structure comprising data such that, when the link is dereferenced, a primary media sequence having metadata matching one or more of the query terms contained by the query is presented together with an advertisement media sequence having metadata matching one or more of the query terms.

One or more propagated data signals collectively conveying a data structure defining a display that is generated in response to a query containing query terms, the data structure comprising data that establishes in the defined display a media sequence rendering region in which a primary media sequence having metadata matching one or more of the query terms contained by the query is rendered, as well as one or more advertising image regions, in each of which an advertising image is displayed that has metadata matching one or more of the query terms.