Method for determining advertising effectiveness
AssigneeMarketing Evolution
InventorJason Rex Briggs
Life of this patent
Estimating the term…
Abstract
A method for determining advertising effectiveness of cross-media campaigns provided. The effectiveness of the combined campaign is plotted, and the effects of different media are isolated. Examining complementary effects and synergies are examined, and a dollar-for-dollar comparison for each of the media is performed. This dollar-for-dollar comparison may include a return on marketing objective calculation. If applicable, budget re-allocations are recommended. Optionally, post effectiveness, efficiency, and allocation analysis are performed. Such analysis may include providing descriptive advertising and media suggestions on each media independently.
Claims4
A method for determining advertising effectiveness of cross-media campaigns, comprising the steps of:
- a) plotting the effectiveness of the combined campaign;
- b) isolating the effects of different media;
- c) examining complementary effects and synergies;
- d) performing a dollar-for-dollar comparison for each of the media;
- and
- e) recommending budget re-allocations, if applicable.
Dependencies are inferred from the claim text.