Spatial marketplace system

A method of managing the delivery of offers from suppliers to members via a spatial marketplace system including the steps of:

• (a) registering potential customers as members of the spatial marketplace system by recording their names and contact details in a database;
• (b) assigning a spatial identifier to each database record, the spatial identifier being sourced from the contact details supplied during a registration process;
• (c) each member nominating one or more attributes corresponding to a commodity in relation to which the member is interested in receiving offers;
• (d) each supplier defining a geographic region in which the supplier wishes to do business and nominating one or more attributes corresponding to commodities which the supplier wishes to sell;
• (e) using a spatial identifier location algorithm to identify the database records with spatial identifiers located within the geographical region defined by the supplier;
• wherein delivery of offers from a supplier is restricted to members associated with the identified database records which have nominated attributes matching the attributes nominated by the supplier.

A spatial marketplace system for managing the delivery of offers from suppliers to members, including:

• (a) a database recording the names of the members;
• (b) means for assigning a spatial identifier to each database record, the spatial identifier being sourced from information supplied during a registration process;
• (c) means for associating each record with one or more attributes corresponding to a commodity in relation to which the member is interested in receiving offers;
• (d) geographical region selection means by which the supplier selects a geographical region in which the offers are to be delivered;
• (e) a spatial identifier location algorithm for identifying the database records with spatial identifiers located within the selected geographical region;
• and
• (f) delivery means for delivering the offers to members associated with the identified database records which have nominated attributes matching the attributes nominated by the supplier.

A method of establishing a database of potential customers for the delivery of offers, the method including the following steps:

• (a) organisations maintaining a membership database introduce their members to a spatial marketplace system as members in return for a percentage of revenue;
• (b) members are offered an incentive in exchange for registering, providing a spatial identifier, nominating attributes corresponding to commodities in relation to which the member consents to receiving offers;
• and
• (c) suppliers are granted access to a register of members which are categorised according to their spatial identifiers and attribute profiles;
• thereby enabling advertisers to target members whose spatial identifiers and attribute profiles correspond to criteria predetermined by the supplier.