Determining the relevance of offers
AssigneeDropbox, Inc.
InventorPaul Graham
Life of this patent
Estimating the term…
Abstract
Offers are targeted to consumers by comparing offer profiles and consumer profiles. Offer profiles are created by analyzing the cumulative content of communications associated with consumers who respond to the offers. Consumer profiles are created by analyzing the cumulative content of communications associated with a user of an electronic communications system. An offer may be selected to be sent to a user based on the relative similarity between the user's consumer profile and the offer profile.
Claims28
A method of determining the relevance of offers to consumers, comprising:
- a) providing a plurality of offer profiles, each of the offer profiles associated with an offer and based at least in part on the content of at least one communication unrelated to the offer;
- b) providing a plurality of consumer profiles, each of the consumer profiles associated with a consumer and based on the content of at least one communication associated with the consumer;
- and
- c) determining the relevance of one of the offers to one of the consumers by comparing the offer profile associated with that offer to the consumer profile associated with that consumer.
A system for determining the relevance of offers to users of an electronic communications system, comprising:
- a) a first profiler for determining an offer profile for an offer based at least in part on the content of at least one communication unrelated to the offer;
- b) a second profiler for determining a consumer profile for a user of the electronic communications system, the consumer profile based at least in part on the content of electronic communications associated with the user of the electronic communications system;
- and
- c) a comparison engine for comparing the offer profile to the consumer profile to determine the relevance of the offer to the user.
A method of creating an offer profile, comprising:
- a) associating with an offer at least one consumer communication unrelated to the offer;
- and
- b) creating a profile for the offer based at least in part on the content of the at least one consumer communication unrelated to the offer.
A method of creating a consumer profile, comprising:
- a) assigning communications between two or more consumers to at least one of the two or more consumers;
- and
- b) creating a consumer profile for at least one of the two or more consumers based at least in part on the content of the communications assigned to the at least one of the two or more consumers.
Dependencies are inferred from the claim text.