A method for producing a rare-earth-containing alloy flake including a strip casting method, characterized by comprising employing a rotating roller for casting, the roller having, on the cast surface, a plurality of elongated raised/dented segments and having a surface roughness provided by a plurality of elongated raised/dented segments, as represented by 10-point average roughness (Rz), falling within a range of 3 μm to 60 μm, 30% or more of raised/dented segments among entire elongated raised/dented segments extending in a direction forming an angle of 30° or more to a roller rotation direction.