Handle cover promotions system and method

A retail merchandising method for promoting goods and/or services and covering shopping cart handles at a retail business with a public entrance and shopping carts located in proximity thereto, which comprises steps of:

• providing a point of sale dispenser with four sides, a closed bottom, an open top and an interior open at said top;
• providing said dispenser with multiple dividers positioned within said dispenser interior and forming a divider grid therein comprising multiple rows and columns of individual, vertically-oriented receivers each extending vertically from said dispenser bottom to said dispenser top and being open thereat;
• promoting goods and/or services available at said retail business with said dispenser by providing promotional indicia on at least one of said dispenser sides;
• providing a plurality of handle covers each having a generally tubular configuration with curved opposite ends, a passage extending longitudinally between and open at said ends and a slot extending longitudinally between and open at said ends with said passage being open at said slot;
• fabricating said handle covers from disposable, recyclable paper or cardboard stock;
• applying to said handle covers multiple coupons corresponding to goods and/or services currently available for sale at said retail business pursuant to a discounted sale or promotion of same;
• nesting multiple covers into multiple cover stacks by inserting respective cover ends into adjacent cover passages;
• placing said cover stacks in said dispenser receivers with said covers extending upwardly above said stack upper end;
• installing said dispenser with said cover stacks placed therein in proximity to an entrance to said retail business whereat shopping carts are available to the customers;
• extracting said handle covers from said nested stacks of same and from said dispenser;
• placing a first end of a respective handle cover over a shopping cart handle whereby said slot expands adjacent to said one end;
• receiving a part of said shopping cart handle in a part of said passage adjacent to said one end thereof;
• pressing said handle cover onto said shopping cart handle by expanding said slot and passing said shopping cart handle therethrough into said passage;
• conducting a retail transaction at said retail business utilizing at least one of said coupons;
• disposing said handle covers;
• and
• recycling said handle covers.