Promotional display for promoting the sale of retail products

A method for promoting the sale of different products for a potential customer at a predetermined location, comprising the steps of:

• a) providing an electronic display and electronic display control unit for controlling the display at the predetermined location proximate to where the different products are being displayed, such electronic display control unit having an electronic address and being adapted to be connected to a network;
• b) product suppliers providing promotional information via the network to a server related to the different products;
• c) a customer causing the identification of a desired product and such product identification and electronic address of the display being sent to the server;
• and
• d) the server, in response to the identification of the desired product and the electronic address of the electronic display control unit, sending via the network, the promotional information to the electronic display control unit which causes the promotional information to be displayed on the electronic display related to the desired product which can be read by the potential customer.

A method for promoting the sale of different products by a seller for potential customers at a predetermined location, comprising the steps of:

• a) providing an electronic display and an electronic display control unit for controlling the display at the predetermined location proximate to where the different products are being displayed, such electronic display control unit having an electronic address and being adapted to be connected to a network;
• b) product supplier providing promotional information related to the different products via the network to a server;
• c) the seller determining if the promotional information is suitable for being viewed by their customers;
• d) a customer causing the identification of a desired product and such product identification and electronic address of the electronic display control unit being sent to the server;
• and
• e) the server, in response to the identification of the desired product and the electronic address of the electronic display control unit, sending via the network, the promotional information to the electronic display control unit which causes the promotional information to be displayed on the electronic display related to the desired product which can be read by the potential customer.

A method for promoting the sale of different products for a potential customer at a predetermined location, comprising the steps of:

• a) providing an electronic display, associated speakers, and an electronic display control unit for controlling the electronic display or audio provided to the speakers at the predetermined location proximate to where the different products are being displayed, such electronic display control unit having an electronic address and being adapted to be connected to a network;
• b) product supplier providing promotional information via the network to a server related to the different products;
• c) a customer causing the identification of two or more desired products and such desired products identification and electronic address of the electronic display control unit being sent to the server;
• and
• e) the server, in response to the identification of the desired products and the electronic address of the electronic display control unit, sending via the network, the promotional information being video or audio, or audio without video, to the electronic display control unit which causes the promotional information to be displayed on the electronic display or played by the speakers of the electronic display control unit, or both.

A method for promoting the sale of a product for a potential customer at predetermined locations, comprising the steps of:

• a) providing a plurality of electronic display and electronic display control units, each for controlling an associated electronic display at one of the predetermined locations and each being located proximate to where at least one of the same products is being displayed, each such electronic display control unit having a different electronic address and being adapted to be connected to a network;
• b) a product supplier providing promotional information via the network to a server related to at least one product;
• c) providing identifiers on the at least one product being displayed;
• d) reading, at each of the predetermined locations, the identifier on the at least one product being displayed at a predetermined location corresponding to a particular electronic display and providing the electronic address of each predetermined location and product identification information of the at least one product to the server via the network;
• e) the server providing, in response to the read identifier and the electronic address of the electronic display control unit(s), via the network, the promotional information to the electronic display control unit(s) which causes the promotional information to be displayed on the electronic display(s) which can be read by the potential customer or other subsequent potential customers;
• and
• f) the server, after receiving updated promotional information related to a product, sending such information to each of the predetermined electronic display control units that had previously received the promotional information related to the at least one product so that the most updated promotional information is available to the customers.