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US 2004/0064833 A1Published application
Methods and apparatus for an advertisement display service using metadata
OwnerSeok-Pil Lee, We Duke Choinventors
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OwnerSeok-Pil Lee, We Duke Choinventors
Estimating the term…
Methods and apparatus for an advertisement display service using metadata is disclosed. The method for providing a selective advertisement display comprises constructing a user's preference for television programs; analyzing and filtering metadata of advertisements based on said user's preference; storing the selected advertisements on digital television; analyzing metadata of a program viewed by the user when the user watches television; matching the metadata of the program with the metadata of advertisements stored; and providing the most related advertisement in the form of banner, based on the result of the matching. Thus, the present system can provide a targeting service corresponding to each user's tastes without leaking user's personal information, by storing advertisements corresponding to the user's tastes beforehand and, subsequently, providing the advertisements related to a program viewed by the user in the form of a banner.
A method of displaying an advertisement using metadata comprising:
An apparatus for providing a selective advertisement display service using metadata, the apparatus comprising:
Dependencies are inferred from the claim text.