Method and system for marketing whole product offerings to clients

Logic encoded in media for use in marketing whole product offerings to clients, the logic operable to perform the following steps:

• identify that a first respondent of a client fits into a first segment of a plurality of segments of a technology adoption profile for the client;
• identify that a first whole product offering of a company fits into a first phase of a plurality of phases of a technology market development phase model for a plurality of whole product offerings of the company;
• compare the first segment to the first phase;
• and
• generate an output, based on the comparison, to determine whether to market the first whole product offering to the first respondent.

A computerized method used in marketing whole product offerings to clients, comprising:

• querying a plurality of respondents of a client;
• receiving information from the respondents;
• generating a technology adoption profile for the client based on the received information, the technology adoption profile including a technology enthusiasts segment, a visionaries segment, a pragmatists segment, a conservatives segment, and a skeptics segment;
• identifying that a first respondent of the client fits into a first segment of the technology adoption profile;
• identifying that a first whole product offering of a company fits into a first phase of a plurality of phases of a technology market development phase model for a plurality of whole product offerings of the company;
• comparing the first segment to the first phase;
• and
• generating an output, based on the comparison, to determine whether to market the first whole product offering to the first respondent.