Methods and systems for providing an on-line interaction manager

A method for personalizing content delivery to a customer, the method comprising:

• transmitting a message in a first format over a first network to a customer, said message comprising a link to a site on the network;
• transmitting the message in a second format over a second network to a customer, if the customer did not visit the site;
• and
• placing a telephone call to the customer, if the customer did not respond to the message transmitted over the second network.

A method for personalizing content delivery to a customer, the method comprising:

• creating a profile of a customer based on the customer's purchasing history, said profile comprising a plurality of message formats delivered to the customer and a frequency of customer responses to each of the plurality of message formats;
• transmitting a message to the customer in a first format, said first message format historically resulting in a high frequency of responses from the customer;
• transmitting the message to the customer in a second format, said message format having a lower frequency of responses from the customer than the first message;
• and
• placing a telephone call to the customer, if the customer did not respond to the message transmitted in the second format.

A method for personalizing content delivery to a customer, the method comprising:

• transmitting an electronic mail message to a plurality of customers, said message comprising a link to an Internet site;
• storing a customer's name in a first file, if the customer did not click on the link;
• transmitting a bulk mail message to the customer in the first file, when the first file is a predetermined size;
• storing the customer's name in a second file, if a customer did not respond to the bulk mail message;
• and
• placing a telephone call to the customer in the second file, when the second file is a predetermined size.