Initializing relationships between devices in a network

A device comprising:

• a processor coupled to a memory through a bus;
• and
• a relationship initiation process executed by the processor from the memory to cause the processor to communicate persona information associated with a first user to a first device on a network, the first device being one of a plurality of devices on the network, to receive persona information associated with a second user of the first device, and to initiate a relationship between the first device based on the persona information associated with the second user of the first device.

An apparatus comprising:

• means for exchanging persona information with a first device;
• and
• means for initializing a relationship with the first device based on the exchanged persona information, the means for exchanging coupled with the means for initializing.